I spent the better part of the day studying the name Highland Park/Lakeview West Estates Community Association. That name has always bothered me. It’s too long for a business name. Too many letters for the letterhead, it won’t fit on the corporate stamp, takes a lot of ink, awkward to remember. What were the authors of this monolithic moniker thinking when they scribed this on their Amendment to Change the name from the most elegant Highland Park Community Association Inc. to Highland Park/Lakeview West Estates Community Association. What were they thinking back in 1987?

Normally, a corporation changes a name because they want to do business in another state. What are some other reasons corporations change their names?